This is a summarized showcase of some of the efforts and content created to build a robust 10000 Facebook Fan Page for a Portuguese Travel Agency. Take a look at some of my other Digital Marketing projects and campaigns.
In November 2013, I was recruited to work on the Marketing Department of a Madeira Island (Portugal) outgoing Travel Agency, they sell "vacations" for local residents. After the initial months learning the business basics one of the roles set to my responsibility was to build a Facebook Page and use Social media to advocate the brand, build an audience and create user engagement with the company.
Bellow are some of the initiatives created, designed and maintained during my time as head of Web Marketing in order to fullfill their goals. You should be noticed that this wasn't a continuous line of efforts since Digital marketing evolves much more than Social Media, hence don't quite if you're running this job alone. This a summary of the initiatives and hopefully some of this content might provide tips and ideias to show how a business can grow a 10.000 fans Facebook Page.
Below you can see some of the results from the agency Facebook Insights page. The main efforts began solelly in 2013 and there were some absent periods of time not represented on the graphic. Nevertheless, the page achieved 10.000 fans on November 2013. Considering the small number of people living on Madeira Island 267,785 [www.ine.pt] and the local business facebook pages, the results achived are quite satisfatory.