These are the efforts and results of a strategy to create a business solid presence on the web. Take a look at some of my other Digital Marketing projects and campaigns.
In November 2013, I was recruited to work on the Marketing Department of a Madeira Island (Portugal) Travel Agency and one of the goals was to create a solid web presence and brand loyalty. No digital marketing campaign is maximized by leaving out the various stages of the brand-user relationship. I'm an advocate of inbound marketing which main focus is centered on the users and the creation of valuable, educative and engaging content for them in order to attract and convert them into costumers. Bellow are some of the outcomes of the strategy used to fullfill my goals.
Below you can see some of the results extracted the agency Google Analytics results. The page was created from scratch and had a solid growth over the year with accentuated peaks on the locals vacation periods. The website highest affluence of visitors was on July 2013 hitting a peak of 14000 visitors on that month just before I left the company and my contribution was ceased.