WEB MARKETER, DESIGNER & DEVELOPER
I am a computer science engineer with digital marketing experience based in Funchal. I provide state of the art responsive web development / design services and internet marketing consultancy for business web optimization.
- Pedro Teixeira
- 1st of July
- Madeira Island, Portugal
- +351 964 129 559
Where do I do what I do?
Web Design, Developer & Marketer December 2010 - Present Top Atlântico Madeira, Viagens e Turismo Lda - ES ViagensJob description
TAM is an outgoing traveling agency on which I had my first opportunity to take over a marketing department and improve my job experience in e-marketing. Creation, design and web development. Static and dynamic content management and data base maintenance. Search Engine Optimization and Web Analytics metrics analysis. Digital newsletter design. E-mail marketing campaigns and metrics. Development, management and marketing on social networks (Facebook, Twitter). SMS campaigns. Static promotional elements and graphical design for magazines and newspapers.
Web Designer & Developer December 2010 - December 2011 Madeira social securityJob description
Web Developer and web site development and optimization for domestic violence requested by Madeira island social security services using Joomla CMS Secretaria Regional dos assuntos sociais - Centro Segurança Social da Madeira.
Research Internship July 2010 - October 2011 Madeira Tecnopolo - Madeira scientific centreJob description
Research, design and development of a mobile application focusing on location based services and navigation for the Android system.
fase 2: Literature review and research on location based services.
Where did I learn it?
Google Adwords September 2012 L2G - Learn to GrowCourse description
Introductory training course on Internet advertising and promotion (SEM and SEA) covering topics such as Google SEA Tool characteristics and concepts, addwords editor tool, addwords management offline, creation and configuration of addwords account, CPC Adwords campaign, goals definition and landing page analysis, keyword tools and analysis, add development rules, results management and optimization.
Facebook for business September 2012 L2G - Learn to GrowCourse description
Facebook for business strategies covering topics such as: Profiles and groups characteristics and functions, page management (personalization and configuration), fan engagement, page optimization, facebook stats, analysis and data exportation, sponsored advertisement, target segmentation, social networks integration and marketing strategies.
Email Marketing March 2012 Inesting - Tecnological MarketingCourse description
Email Marketing course regarding topics such as Opt-in marketing, Data bases construction, legal issues in Portugal, Push and pull emails, alerts, follow-ups and rich media. Comprehensive study of Email campaigns and the nature of the email channel with costumer relationship management. Tools and software for email marketing analysis and monitoring.
Google Analytics March 2012 FLAG training centreCourse description
A training course on functionality, navigation and metrics of Google Analytics. Hands on study of Google Analytics reports ( traffic sources, content, visits, benchmarking). Google analytics Goals and ecommerce tracking. Measurements and strategies resulting from Google Analytics statistics.
Social Media Marketing March 2012 Inesting - Technological MarketingCourse description
A comprehensive view on the WEB 2.0. covering topics such as social network typologies (horizontal and vertical networks, blogging, bookmarks, multimedia, wikis, virtual worlds) and others. Rules and definitions for Social Media Optimization. SMO Strategies(Analysis, objectives, social media mix, actions, maintenance and the ACCESS model). Web 2.0 Resources and trends.
Facebook Marketing March 2011 DTIM - Madeira association for IT developmentCourse description
A basic training course on how to create and develop business pages on Facebook and marketing strategies in social networks.
Marketing and Innovation October 2010 ACIFCourse description
Commercial and industrial association in Funchal, Madeira Island on an approach towards a new marketing paradigm for traditional street stores.
Masters Computer Science October 2008 - onwards Madeira UniversityCourse description
Extensive, technical and detailed education on computer science covering a broad variety of information technology subjects such as the human computer interaction areas lectured from Carnegie Mellon University Human Computer Interaction masters such as Design 3D, Multimedia systems, Embodiment Interaction, Human Factors, Network applications. Currently finishing Master thesis on location based services for mobile devices.
Bachelor Computer Science October 2003 - December 2008 Madeira UniversityCourse description
High education and training on Madeira Island University in different computer science areas and software engineering. Lectures in object oriented programming,computer architecture, human computer interaction, data base systems, multimedia, networks and others.
Web Development October 2004 - June 2005 ArchimedesCourse description
Exchange BSC student Lecture year 2007/2008 Bsc scholar year as an exchange student learning and training in different computer science areas and software engineering courses on foreign country at Maribor University
English Course Lecture years 1995-2000 A course at Academia de Línguas da Madeira offered by one of the main language schools in Madeira Island on which I was introduced to the English language through a series of basic and intermediate levels of the language and grammar construction
CertificationsSelf-taught & learnt achievements
Tutored-courses certificates available on request
Software & Tools
HTML Php SQL CSV XML Javacript Sendblaster CSS Google Analytics Woopra Joomla Wordpress Weebly Java Android Photoshop Illustrator 3DS Max Illustrator MS Office
WHAT IS INBOUND MARKETING?A unified strategy and methods that help establishing a solid web presence and generate profit by making yourself easy to GET FOUND () by earning the attention of visitors trough the creation, optimization and promotion of compelling content. CONVERTING () the traffic into leads offering valuable content the users want to consume in exchange for their info and finally ANALYZING () and optimize your strategy accordingly and let happy costumers be the main advocates of your brand.
HOW DO YOU BENEFIT?This kind of Marketing was founded on the basis that traditional marketing and advertising have become less effective and expensive. Business "earn their way in" (in contrast to outbound marketing where they "buy, beg, or bug their way in") by creating valuable content which is available for the very first moment of the buying cycle: the search for your product/service. By having a well defined, optimized and monitored digital strategy you can be closer to the costumer, create a relationship by understanding their needs and offer what they search at the correct time.
Web Design & DevelopmentWebsite design/structure creation according to your business goals prepared and optimized for the demanding web requirements using up to date approaches which will allow a seamlessly navigation and "feel" whether a costumer is reaching you trough a desktop, tablet or mobile device. (responsive design)
Identification and benchmarking of your business direct contestants to understand how you should position yourself on the web. Identification of keywords that will generate traffic for your website or optimization of the work already implemented in order to maximize the brand status. Aim for high rankings in search engines such as Google to generate more enquiries and/or purchases.
SEO & Link Building
Definition of your business social media approach, understanding who are and which social networks your costumers use. Define a strategy of communication and content creation in order to increase the engagement on your facebook page and nurture a solid relationship between the costumer and the brand you represent.
Social Marketing & Management
Creation of an email marketing strategy using front-end skills to design functional and engaging newsletters with valuable content for your costumers and call-to-actions in order to drive them to your website. Measure campaign results and optimize them accordingly in order to grow a solid costumer data base and a regular communication.
Email Marketing & Campaigns
Measurement and analysis of your business online results which will help to understand the implementations that are not working as effectively as they could and which you should continue investing in order to drive business growth.
Web Analytics & Strategy
What can I do for you?
• As a web designer/developer I work online to create services that spread. A search on the web will show you amazing artworks made by talented designers and a deeper search will deliver even better ones. Prettiness or sheer utility isn't the goal anymore, therefore my work is continuous and based on relentless cycles of tests, measurements in order to improve and determine what works replacing "because I said so" with a proven "because it works." Instead of just making things pretty I use my learnt visual and aesthetic skills to create series of interactions that actually generate better outcomes and together we'll try to figure out how to lead the process that helps your company grow.
• As a web developer/marketer specialized in Inbound Marketing I have a track record in successfully helping developing and marketing clients websites. With a Computer Science background combined with Digital Marketing training and experience over the past 2 years I have helped business to promote their brand and generate successful campaigns. If you need a successful web presence I will plan and implement a range of online marketing strategies to help drive more traffic to your website and if you want total control of your eMarketing I will conduct 1on1 training and consultancy. So whether you need to improve your Facebook webpage or push your website higher up in the search engines get in touch with me and let me show you how I can help market your website.
• To request more information about how I can help develop/design or promote your website and/or web presence (i.e. social networks) simply fill in the contact form below or alternatively send me an email on email@example.com
Get in touch
Who is this guy anyway?
"Don't try to fit in when you where born to stand out"
I'll keep it simple.. I'm a Portuguese web marketer with design and front-end developer skills backed up by a software engineer background. When not glued to any tech thingy I love the beach (specially late afternoon summer days), the outdoors, friends quality time and good conversations... my biggest passion is traveling, food and I have an attraction that draws me to the sea and everything related to it. I'm skeptical but open-minded and if I were to describe myself in a word (like that's possible) I guess curious would be it. I'm into transparency (you should guess by this info I'm vomiting here) and try to have an easy going life enjoying in my own ways - "you can sleep when u'r dead". Drop a line and maaaaybe we can exchange some thoughts. Career wise.. I've been always interested in creative and visual stimulating areas so the design and beauty of everything is something that I'm fond with and actually care about. I try to combine that with some technical skills making them valuable assets towards my digital marketing strategies. So.. basically after all this blah... What the heck do I do? I usually sum it all up on this sentence: how to stand out on the overwhelming information jungle which is... the web!
Where has this guy been?
Since I remember remembering... traveling has been my very big passion and knowing new places my only personal collection. I'm very curious about different destinations, experiences, culture, people and their costumes (in fact.. anything different) and I would love (as many other) to travel trough the most of the world (I'm a man on a mission!). I've visited some countries but not nearly enough as I wish... so... growing this collection is a lifetime WORK IN PROGRESS. Check some of the places I've been:
...or go further and visit my travel blog: Beyond Wor(L)ds
What is he up to.. now!?
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