This is the description and results of a Facebook Advertising campaign built for audience growth, facebook engagement and eventualy some Christmas sales on a Portuguese Jewelry Shop Facebook page. Take a look at some of my other Digital Marketing projects and campaigns.
This campaign was created for the Joalharia São Pedro Facebook Page. Despite the efforts, few or none activity had been happening for a while (see insights below). The campaign was planned for a season of sales opportunities (Xmas '03) and ran from 5th to 25th of December consisting on both engaging and product oriented content plus copywriting. The store sticks to values such as casual but "chic" and the ideal buyer persona are relaxed women with a certain vintage glamour hence the targeted segment set on Facebook was women +25y from Funchal.
"Diamonds are the girls best friends"
To achieve the perceived values some images and copy were created expressing emotions such as humor, life thoughts and women enpowering images. The campaign ROI was positive generating 3 direct sales in the first couple of days justifying the investiment and summing 130 new fans.
Bellow are some of the examples of specially designed promotions that went along with specfic copywriting.
Below you can see some of the results from Facebook Insights page. These are some of the indicators of the campaign success when the campaign is set for Facebook Audience Growth and Engagement. Besides those long term goals, this campaign had more complexity with the added goal of generating sales, hence the ROI can't be measured only with facebook metrics because the "lead to costumer" conversion happens outside the online environment.